Starting an online business in India involves utilizing digital platforms to offer goods or services to customers over the internet. It encompasses a wide range of activities, from e-commerce and online marketplaces to digital marketing and software-as-a-service (SaaS) offerings.
India’s rapidly growing internet penetration and increasing smartphone adoption, coupled with a large and diverse consumer base, present significant opportunities for entrepreneurs and businesses seeking to establish an online presence. Moreover, government initiatives such as Digital India and Startup India aim to foster a conducive environment for online business growth.